Posts Tagged ‘pet web designer’

Playing on Both Sides of the Fence. Again? Sigh.

September 14, 2011 40 comments

My Response to BlogPaws can be seen here.

I was all set to write something witty or something funny tonight, but all I feel is let down, disappointed and somewhat defeated. I was looking up something on the BlogPaws website tonight and happened across the guest speaker list. Sigh. There he was again, Michael Ayalon, the Pet Web Designer. The man I had written about last summer. The man I had first followed on Twitter because I thought he was in business for the animals. The man who seemed like such a “nice guy” until I started looking into a questionable veterinarian for a friend and I came across “his” name. And it was EVERYWHERE. Or, should I say his name and his internet aliases were everywhere?

You can read the full details from my blog post, Dogs: Playing on Both Sides of the Fence, but it probably won’t hold as much weight now as it did back then. As soon as he realized he was exposed, he started changing all his aliases and taking down websites to hide his other work. Oh no. Not the work he did for animal welfare organizations, like the ASPCA, I mean the work he did/does for puppy mills and internet-selling-puppy-mill-breeders. You see, this man was promoting himself to animal organizations while also creating websites for what I consider the lowest scum of the earth, puppy mills breeders.

He’s so good that he even won an award from the ASPCA for his good works. Although, it appears that he’s the only one promoting that fact since it appears the ASPCA has removed him from their list of recipients for 2010 (my kudos to the ASPCA). Now the only one promoting the fact that he won is him. See here. Or just look at the whole list and see how he promotes his award.

He was also named one of the Top 25 Pet People of 2010 by Perhaps, Petside and I just define “Pet People” differently. I prefer to think of pet people as the people who love pets enough to want to stop puppy mills and promote animal welfare and pet adoption. Either way, it was a disappointing to see his name on their list.

But hey, he’s public about it now so no big deal right? After all, all his client kudos and testimonials are right there on his website for everyone to read. He even includes a link to some of the sites on his testimonial page. You can check one out here. Or maybe here, and if you do check this one out, don’t miss all the different kinds of puppies they have available. Great work huh?

The only difference between now and last year is that it appears he’s diversified his client list a bit (if you are going off the his list of testimonials). His page now include all sorts of pet businesses who may or may not know about his other work. Legitimacy? Apparently.

For someone who adopted and rehabbed a former puppy mill breeding dog, and has tried her best to educate people about puppy mills, it is beyond disappointing to see that once again the puppy mills win. I am deeply disappointed to see that BlogPaws would include people like Mike Arms, president of the Helen Woodward Animal Center, and Krissie Newman, co-founder of the Ryan Newman Foundation, on the same guest speaker list as this man. Perhaps the fight is too big. Perhaps the avenues available to puppy millers are just too many and all I am doing is playing whack-a-mole with no hope of success in sight. Yes. Tonight I am disappointed once again. Sigh.

Dogs: Playing on Both Sides of the Fence

July 4, 2010 17 comments

Dogs love nothing better than to have new territory to explore. Playing on both sides of the fence can be exciting: new places to explore, new friends to meet, new smells to sniff, etc.

But when it involves doing business, does playing on both sides of the fence matter? For instance, is it okay to promote rescue organizations while at the same time doing business with those people who contribute to pet over-population? Is it okay to do so if you are helping rescue organizations in the long run?

Those are the questions I am faced with today.

Recently, while working on some research for a friend, I discovered that someone I respected, and even promoted, was playing on both sides of the fence.

The Pet Web Designer, Michael Ayalon, has been active in the Twitter community, especially with pet-related Twitter folks. According to the ASPCA, he has actively helped “to broaden the reach of shelters beyond their local communities and allow potential adopters to see available pets through a live video website..” called The site allows potential adopters to see a pet and his/her personality via live webcam thus helping adopters to determine if the pet would make a good addition to their family. Definitely a good deed.

But, as a fellow Twitterer, I guess I didn’t realize that the Pet Web Designer was also playing on the other side of the fence and helping breeders “to generate 300 new qualified puppy buyers per day” as stated in one of the testimonials featured on his website. Or that he had helped a breeder in the business for 12 years to “sell more puppies than we ever thought we could…” or to help another breeder (from the well-known puppy mill state of Pennsylvania) to sell “… more puppies than I thought was possible. Every day brings hundreds of customers looking for my breeds to my pet website.”

And, does it constitute playing both sides of the fence if you publish articles under different names (Ron Ayalon,/Michael Ron, Ron Ayalon)?

Certainly not illegal. Writers do it all the time.

But, what if many of your articles link back to places like this?

I want to be fair here and state that he has also helped some of my fellow pet sitters, a doggy daycare, a pet apparel store, an environmentally responsible lawn care service, and as I mentioned above, rescue organizations. He has also published some good articles on working with and caring for your dog/cat.

I am not naive, I realize that businesses play on both sides of the fence all of the time. The question is… does it matter if a business plays on both sides of the fence and is up front and honest about it? After all, the testimonials are there for all to see. Nothing is hidden from those who wish to find it.

What do you think? Is playing both sides of the fence ok?

P.S. I should mentioned that soon after I started writing this piece, Michael (or should I say Ron?) Ayalon, changed all the links at the bottom of his ezines articles to this. Luckily, I had already copied and pasted the ones I mentioned from knol.

Update: Since my original post Michael has decided to include the websites he has created as well as the domain names he owns on the Home Page of his website (scroll down). I think this is a step in the right direction. What he has also done is change all of his online articles by removing the links to this and this. Perhaps this is an altruistic decision, but only time will tell.

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